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📒Friction by Jeff Rosenblum
Friction Summary : Every industry around the globe is being completely disrupted. Stalwart brands are losing market share to upstarts that capture our collective consciousness. Trillions of dollars are at stake. Brands know a new approach is needed. But most don’t realize the strategic underpinnings need to change. Great brands are no longer built through interruptive advertisements. Friction argues that brands don't simply need clever messages or new, shiny technologies. They need a fundamental change in strategy. Friction provides a system for embracing transparency, engaging audiences, creating evangelists, and unleashing unprecedented growth. The authors of Friction have worked on some of the industry's most innovative assignments for the world’s most successful brands. This groundbreaking book reveals how corporations can divorce themselves from legacy business models to create a passion brand. A brand that breaks its addiction to traditional advertising. A brand that empowers its customers. A brand that dominates the competition.
📒Science Friction by Michael Shermer
Science Friction Summary : Bestselling author Michael Shermer delves into the unknown, from heretical ideas about the boundaries of the universe to Star Trek's lessons about chance and time A scientist pretends to be a psychic for a day-and fools everyone. An athlete discovers that good-luck rituals and getting into "the zone" may, or may not, improve his performance. A historian decides to analyze the data to see who was truly responsible for the Bounty mutiny. A son explores the possiblities of alternative and experimental medicine for his cancer-ravaged mother. And a skeptic realizes that it is time to turn the skeptical lens onto science itself. In each of the fourteen essays in Science Friction, psychologist and science historian Michael Shermer explores the very personal barriers and biases that plague and propel science, especially when scientists push against the unknown. What do we know and what do we not know? How does science respond to controversy, attack, and uncertainty? When does theory become accepted fact? As always, Shermer delivers a thought-provoking, fascinating, and entertaining view of life in the scientific age.
📒Sliding Friction by Bo Persson
Sliding Friction Summary : The ability to produce durable low-friction surfaces and lubricant fluids has become an important factor in the miniaturization of moving components in many technological devices, e.g., magnetic storage, recording systems, miniature motors and many aerospace components. This book will be useful to physicists, chemists, materials scientists, and engineers who need to understand sliding friction. This second edition covers several new topics including friction on superconductors, simulations of the layering transition, nanoindentation, wear in combustion engines, rolling and sliding of carbon nanotubes, and the friction dynamics of granular materials.
📒Friction by Anna Lowenhaupt Tsing
Friction Summary : A wheel turns because of its encounter with the surface of the road; spinning in the air it goes nowhere. Rubbing two sticks together produces heat and light; one stick alone is just a stick. In both cases, it is friction that produces movement, action, effect. Challenging the widespread view that globalization invariably signifies a "clash" of cultures, anthropologist Anna Tsing here develops friction in its place as a metaphor for the diverse and conflicting social interactions that make up our contemporary world. She focuses on one particular "zone of awkward engagement"--the rainforests of Indonesia--where in the 1980s and the 1990s capitalist interests increasingly reshaped the landscape not so much through corporate design as through awkward chains of legal and illegal entrepreneurs that wrested the land from previous claimants, creating resources for distant markets. In response, environmental movements arose to defend the rainforests and the communities of people who live in them. Not confined to a village, a province, or a nation, the social drama of the Indonesian rainforest includes local and national environmentalists, international science, North American investors, advocates for Brazilian rubber tappers, UN funding agencies, mountaineers, village elders, and urban students, among others--all combining in unpredictable, messy misunderstandings, but misunderstandings that sometimes work out. Providing a portfolio of methods to study global interconnections, Tsing shows how curious and creative cultural differences are in the grip of worldly encounter, and how much is overlooked in contemporary theories of the global.
📒Friction by Frank Philip Bowden
Friction Summary :
📒Friction by Clark McCauley
Friction Summary : This accessible book identifies twelve mechanisms of political radicalization that can move individuals, groups, and the masses to increased sympathy and support for political violence. Terrorism is an extreme form of radicalization, and the book describes pathways to terrorism to demonstrate the twelve mechanisms at work. Written by two psychologists who are acknowledged radicalization experts and consultants to the Department of Homeland Security, Friction draws heavily on case histories. The case material is wide-ranging - drawn from Russia in the late 1800s, the US in the 1970s, and the radical Islam encouraged by the fall of the Soviet Union in the 1990s. Taken together, the twelve mechanisms show how unexceptional people are moved to exceptional violence in the conflict between states and non-state challengers. Captivating, and with psychological overtones, this timely book covers one of the most pressing issues of our time.
📒What Is Friction by Lisa Trumbauer
What Is Friction Summary : Describes what friction is and gives some examples of how it causes moving things to stop.
📒Friction by Sandra Brown
Friction Summary : From #1 New York Times bestselling author Sandra Brown comes a gripping story of family ties and forbidden attraction. Crawford Hunt wants his daughter back. Following the death of his wife four years ago, Crawford, a Texas Ranger, fell into a downward spiral that left him relegated to deskwork and with his five-year-old daughter Georgia in the custody of her grandparents. But Crawford has cleaned up his act, met all the court imposed requirements, and now the fate of his family lies with Judge Holly Spencer. Holly, ambitious and confident, temporarily occupies the bench of her recently deceased mentor. With an election upcoming, she must prove herself worthy of making her judgeship permanent. Every decision is high-stakes. Despite Crawford's obvious love for his child and his commitment to being an ideal parent, Holly is wary of his checkered past. Her opinion of him is radically changed when a masked gunman barges into the courtroom during the custody hearing. Crawford reacts instinctually, saving Holly from a bullet. But his heroism soon takes on the taint of recklessness. The cloud over him grows even darker after he uncovers a horrifying truth about the courtroom gunman and realizes that the unknown person behind the shooting remains at large . . .and a threat. Catching the real culprit becomes a personal fight for Crawford. But pursuing the killer in his customary diehard fashion will jeopardize his chances of gaining custody of his daughter, and further compromise Judge Holly Spencer, who needs protection not only from an assassin, but from Crawford himself and the forbidden attraction between them. FRICTION will keep you on the edge of your seat with breathtaking plot twists and the unforgettable characters that make Sandra Brown one of the world's best-loved authors. It is an extraordinary novel about the powerful ties that bind us to the ones we love and the secrets we keep to protect them.
📒Friction Science And Technology by Peter J. Blau
Friction Science and Technology Summary : This work offers a multidisciplinary approach to static and kinetic friction, both with and without lubrication, and reviews the conventional and novel methods used to measure friction. The elementary problems found in the mechanics of sliding objects and machine components, and the effects of contact pressure, sliding speed, surface roughness, humidity and temperature on friction, are discussed.;College or university bookstores may order five or more copies at a special student price, available upon request.
📒The Friction And Lubrication Of Solids by F. P. Bowden
The Friction and Lubrication of Solids Summary : This classic work, originally published in 1950, was a landmark in the development of the subject of tribology. When it was first published, one reviewer wrote that it 'marks the beginning of a new epoch in the study of friction and lubrication .... The most interesting and comprehensive work on a single branch of physics I have ever read.' For the 1986 reprint David Tabor wrote a new preface, reviewing developments in the subject in the 36 years since the book first appeared. He has also added an appreciation of the life and work of F.P. Bowden, who died in 1968.