Designing Brand Identity

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : John Wiley & Sons
Release Date : 2012-10-11
Pages : 336
ISBN : 9781118418741
Available Language : English, Spanish, And French

Designing Brand Identity Summary : A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : John Wiley & Sons
Release Date : 2014-09-16
Pages : 336
ISBN : 9781118983775
Available Language : English, Spanish, And French

Designing Brand Identity Summary : A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : Severn House Paperbacks
Release Date : 2012
Pages : 326
ISBN : 1118431634
Available Language : English, Spanish, And French

Designing Brand Identity Summary : From researching the competition to translating the vision of the CEO, to designing and implementing an integrated brand identity programme, the meticulous development process of designing a brand identity is presented through a highly visible step-by-step approach in five phases.

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : Wiley
Release Date : 2010-02-12
Pages : 320
ISBN : 9780470639382
Available Language : English, Spanish, And French

Designing Brand Identity Summary : Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : John Wiley & Sons
Release Date : 2003-02-04
Pages : 229
ISBN : 0471213268
Available Language : English, Spanish, And French

Designing Brand Identity Summary : The scope of material includes history of identity design up to information about online brand identity standards, naming and trade-marking, with practical project management resources about decision making and creating brand briefs.

Book Title : Creating a Brand Identity A Guide for Designers
Author : Catharine Slade-Brooking
Publisher : Laurence King Publishing
Release Date : 2016-01-26
Pages : 160
ISBN : 1780675623
Available Language : English, Spanish, And French

Creating a Brand Identity A Guide for Designers Summary : Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.

Book Title : Designing the Brand Identity in Retail Spaces
Author : Martin M. Pegler
Publisher : Bloomsbury Publishing USA
Release Date : 2015-02-12
Pages : 304
ISBN : 9781628923919
Available Language : English, Spanish, And French

Designing the Brand Identity in Retail Spaces Summary : A visual casebook and primer on how architects and designers transform a company's name and values into a three-dimensional retail space.

Book Title : Identity Designed
Author : David Airey
Publisher : Rockport Publishers
Release Date : 2019-01-22
Pages : 288
ISBN : 9781631595943
Available Language : English, Spanish, And French

Identity Designed Summary : Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.

Book Title : Designing Brand Identity
Author : Alina Wheeler
Publisher : Wiley
Release Date : 2006-03-10
Pages : 288
ISBN : 0471746843
Available Language : English, Spanish, And French

Designing Brand Identity Summary : This innovative approach -- blending practicality and creativity -- is now in full-color! From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper. Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities.

Book Title : Brand Identity Essentials
Author : Kevin Budelmann
Publisher :
Release Date : 2010
Pages : 208
ISBN : 9781610580687
Available Language : English, Spanish, And French

Brand Identity Essentials Summary : Design terms are often used inconsistently - or just as bad, interchangeably. This leads to confusion for designers as well as clients. New in paperback, Essential Elements for Brand Identity lays a foundation for brand building, defining the tools and building blocks, and illustrating the construction of strong brands through examples of world-class design. It is a one-stop reference for connecting visual design elements for logos to branding concepts, and demonstrates core identity design principles through clear organization and a variety of sources and examples. Through a cohesive structure that explores broader concepts in relation to graphic identities, identity programs, and brand identities, Essential Elements for Brand Identity links formal design concerns with business issues. Design students and seasoned brand managers alike will appreciate the pragmatic relevance of its content and be inspired by the representative body of work collected and presented throughout the book.